LOCGame Spotlight: Crypto KOL

2 min readMay 17, 2022

In a space where there is no shortage of information and opinions, KOLs have become a prominent feature in the Crypto community.

They are influential figures whose voices ring above the rest. These KOLs are the inspiration for our LOCGame Character card, Crypto KOL.

Character Analysis

The Crypto KOL or Crypto Key Opinion Leader is a highly visible, opinionated thought leader who is well respected for his expertise in the crypto community.

He is highly influential, and his activities are capable of causing a flurry in the marketplace — which is why the industry pays attention when he speaks. Because of his high social status, people seek out his opinion, recommendations or projections when making crypto decisions.

He has earned his place and authority status based on his many years of experience within the crypto industry.

As a respected thought leader, he is well-known within the industry and in adjacent industries for all the work he has done professionally. He is often featured and quoted in publications, AMAs, Keynote addresses, interviews and podcasts.

He is more than an influencer. His large social media presence stems from the trust that the community places in him. His crypto projections are always almost on target. This is why he is often considered a being credible.

Because of his influence, many projects desire to have him as a promoter. He values his reputation and is selective of projects to collaborate with for promotions. His recommendations are often based on projects in which he has some professional or personal experience.

He is a conversation starter, and his opinion can spark spirited debates throughout the ecosystem. He also leverages trending topics to share his opinion and insights.

If you appreciate the influence of the Crypto KOL, you should check out his card here.

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